Email Deliverability Lead

Why Your Role Matters

As the Head of Email Deliverability and Analytics, you will play a critical role in ensuring that our clients’ email campaigns achieve maximum inbox placement and deliver optimal results. Your expertise will be essential in monitoring and enhancing key email metrics such as bounce rates, open rates, and inbox placement, directly impacting our clients’ lead generation efforts and the overall success of Prospectiv.

Your Role

• Email Campaign Deliverability: Own and optimise email deliverability across multiple campaigns. Monitor key deliverability metrics (bounce rates, reply rates, inbox placement) and identify areas for improvement to ensure high deliverability performance.
• Email Infrastructure Oversight: Develop an in-depth understanding of the tools and platforms we use, including SMTP mailbox providers, email automation platforms, and compliance systems.
• Campaign Analysis and Optimisation: Continuously analyse campaign performance to spot trends, issues, and opportunities for improvement. Introduce innovative strategies to maximise email campaign success.
• Collaboration Across Teams: Work closely with internal teams, including Operations, R&D, Reporting, Tech, and client stakeholders, to ensure flawless campaign execution and to implement best practices for email deliverability.
• Team Communication: Provide regular updates and insights to both technical and non-technical stakeholders on deliverability metrics and improvements.
• Compliance and Industry Standards: Stay up-to-date with email industry legal compliance and privacy terms (GDPR, CAN-SPAM, etc.). Ensure that all email campaigns are compliant with global and regional regulations.
• Technology Utilisation: Use tools like Glockapps, Litmus, and Postmaster to track and analyse email deliverability. Implement necessary adjustments to maintain and improve the sender's reputation.
• Deliverability Troubleshooting: Investigate and resolve email delivery problems, including communication with ISPs, email blocklists, and anti-spam technology providers. Collaborate with technical teams to implement long-term solutions for recurring issues.
• Documentation: Maintain thorough documentation of troubleshooting processes, best practices, and deliverability strategies.

Additional Attributes

• Data-Driven: You have an analytical mindset and can make data-driven decisions to improve performance.
• Problem Solver: You excel at identifying problems and resolving them before they impact the campaign's success.
• Communication Skills: You’re comfortable speaking with a wide range of audiences, from internal stakeholders to clients and ISPs.
• Process-Oriented: You have a strong focus on optimising workflows, ensuring efficiency and scalability.
• Technically Proficient: Familiarity with tools like DNS, IP configuration, email warming, and SMTP protocols.

Bonus Qualifications

• Experience with tools such as Glockapps, Litmus, Return Path, and Google Postmaster.
• Prior experience in an outbound marketing or lead generation role.
• Strong knowledge of compliance standards and email authentication protocols (SPF, DKIM, DMARC).
• Familiarity with testing and analytics tools for email optimisation.

What You Can Expect In Your First Year

• 1 Month: Complete onboarding and become familiar with email deliverability processes and tools.
• 3 Months: Take ownership of the deliverability metrics and collaborate with teams to implement optimisation strategies.
• 6 Months: Begin leading proactive deliverability strategies that ensure long-term performance and scalability as Prospectiv grows.

Our Recruitment Process

• Initial Application: 5 minutes
• Initial Interview: 30 minutes
• Prospectiv Assessment: 1-2 hours
• Final Call with Leadership Team

We move fast—our hiring process typically takes 2-3 weeks. If there are any delays, we’ll keep you updated proactively.

About Prospectiv

Founded by David Sinclair-Black, Prospectiv helps small-to-medium-sized service-based businesses in the UK book more sales meetings with their ideal customers. In just one year, we grew to a team of 9 full-time employees and achieved a seven-figure run rate, with a mission to become the top B2B lead generation solution in the UK.